Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm Demi-Permanent Color offers shiny, healthy looking color with less damage.*
- Free of ammonia, gluten, parabens, phthalates and animal-derived ingredients
- Lasts up to 24 washes** (**depending on hair type)
- Gentler on all hair textures* (*vs. permanent color)
- Shiny, healty-looking color with less damage
- Gloss, tone, refresh or enhance your color
- Enriched with Shea Butter
- Blends grays
Using Wella colorcharm Demi-Permanent Color
- Mix 1 part (2oz.) Wella colorcharm Demi-Permanent to 2 parts (4oz.) 10 volume Wella colorcharm Developer in a non-metal bowl or bottle.
- Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
- Let the color develop for 20 minutes without heat.
- Rinse the color out of the hair until water runs clear, shampoo and condition.
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