Fade Effect is a sulfate-free fading shampoo that gently cleanses your hair and scalp while fading out any direct dye hair color. Works well with Keracolor’s Color + Clenditioner color line.Too bright or just want to switch up your look? Bring down the color intensity to get the your desired hue. Keracolor’s Fade Effect is a color fading shampoo designed to instantly fade, dull, and help erase direct dye pigments. A Vitamin C infusion provides maximum gentle color lift, while Keratin, Biotin, and Coconut Oil boost the hair with nutrition. Pair with Keracolor Clenditioner for additional moisture, or follow with Purify Plus for added strength, softness and shine.*Results may vary.
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